How faith-based lifestyle apps can raise the bar to become super apps read full article at worldnews365.me

Bear in mind the times of standing on the reservation counter of an airline firm to purchase your ticket? Neither do I. Because of the transformative results of tech, industries like transport, meals deliveries, groceries and journey bookings, amongst others, are a swipe away.

An enormous purpose for the success of those companies is that they do one factor, they usually do it nicely. By zooming in on a single drawback and fixing it successfully, companies can rapidly purchase a focused person base and construct a popularity for reliably providing a service. Journey firms equivalent to Skyscanner and Airbnb thrive on this mannequin by rising and constructing a stable person base via a concentrate on buyer satisfaction and retention.

Equally, over the previous decade, we now have seen an increase in faith-based apps that had been produced with a single utilitarian objective in thoughts, equivalent to offering correct prayer instances or finding the route of the Qibla.

Nonetheless, single-purpose apps – even profitable ones – typically don’t create sufficient constant utilization or demand to construct a sustainable enterprise in the long term, given the remoted perform that they provide. Apps have to evolve with the instances to mirror the calls for of recent day-to-day life.

Diversification as the best way ahead

If we take a look at firms which might be actually main the pack globally, diversification is vital to a lot of their methods. Popularly often called tremendous apps, these are one-stop-shop apps that supply a number of providers, together with buying, ride-hailing, groceries and banking via a single person interface.

For apps, diversifying their providers helps to mitigate dangers, makes probably the most of their present person base, and offers them entry to thoroughly new viewers segments by extending their core providing.

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This method makes extra sense, on condition that the typical individual has about 40 apps on their cell machine however spends practically 90 per cent of their time on lower than half of them. Not surprisingly, in ASEAN, tremendous apps are rising quickly – from a market valuation of US$4 billion in 2020 to hitting a forecasted value of US$23 billion by 2025.  

All that is to say that there’s a large alternative for faith-based apps, equivalent to ourselves, to diversify our providing and bridge the hole for tech-savvy customers in search of related services and products. That is notably true for Muslim customers. Globally, the Muslim inhabitants stands at 1.9 billion, however there are solely a handful of world way of life apps obtainable to serve their wants. 

Amongst customers of the Muslim Professional app, a survey discovered that seven in ten respondents struggled with having to faucet into a number of sources and platforms when looking for viewer-appropriate content material. Based mostly on these insights and learnings from how different profitable apps have grown, it’s clear {that a} diversified all-in-one platform is an important first step to assembly the demand for Muslim-centric way of life options.

Making a faith-based tremendous app

From prayers and different every day rituals to dietary necessities, vogue and media consumption, faith has an expansive affect on the day-to-day way of life of its practitioners. It’s only pure for customers to worth the comfort of having all their go-to resources available on a single platform, the place they will entry the content material they want in a seamless method.

To this finish, the Muslim Professional app has lately expanded its providers into Qalbox; a subscription video-on-demand (SVOD) streaming platform that celebrates the most effective of Muslim-friendly leisure. With a whole lot of hours of movies, documentaries, children’ programmes and extra, Qalbox presents content material that’s thoughtfully curated and punctiliously moderated in accordance with strict pointers and specialists, giving communities peace of thoughts via platform-based compliance. 

For us, that is solely the beginning. It’s no straightforward job to constantly perceive, meet and tackle gaps in person calls for, however that is vital for any enterprise or app seeking to ship options which might be useful and sustainable in the long run. Whatever the platform, this stays an ever-evolving problem – however one which presents alternatives for development.  

Tremendous apps which might be main the pack throughout the area are doing so by preserving a finger on the heartbeat of client wants. For these of us looking for to shut the hole within the faith-based way of life market, there’s a lot we will be taught and adapt from these success tales to realize the identical.

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About Nik Emir Din

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