SINGAPORE: Greater than 1 million Singaporean households claimed their Group Growth Council (CDC) vouchers inside three weeks of their launch, Minister of State for Commerce and Trade Low Yen Ling mentioned on Wednesday (Jan 25).
That’s greater than 80 per cent of households in Singapore, she mentioned, including that the pace and price at which the vouchers have been claimed “speaks to the positive reception” of the scheme.
The CDC Vouchers Scheme 2023, which marked the third tranche of digitally distributed vouchers, was launched on Jan 3.
“We have received positive and favourable feedback because this amount is an increased amount,” Ms Low advised CNA938 throughout a Tech Discuss phase
Every Singaporean family was given S$300 that can be used at heartland shops and hawker stalls and 5 grocery store chains. Households got S$100 every within the earlier digitally distributed tranches.
Giving an replace on the earlier two tranches, Ms Low, who can be chairman of the Mayors’ Committee and mayor of the South West District, mentioned that 97.5 per cent of the 1.22 million Singaporean households claimed the vouchers amounting to S$222 million.
The vouchers go “a long way” to defray the family bills of Singaporeans, she mentioned.
“At the same time, the way that it is designed in partnership with GovTech and many other government agencies, it actually catalyses spending in the heartland enterprises and also the hawkers,” she mentioned.
There are 20,300 retailers and hawkers throughout the island who’re on the scheme, Ms Low added.
DESIGNING THE VOUCHER SCHEME
Ms Charmaine Lee from GovTech mentioned the vouchers had been designed to be inclusive.
“It’s a really intentional design … to make sure that we wouldn’t leave anyone behind even if we’re moving towards a digital scheme,” mentioned Ms Lee, the product supervisor for Redeem SG beneath the Open Authorities Merchandise staff.
Two of the concerns had been that residents ought to have the ability to have a paper various if they don’t have a cell phone, and they’d not have to obtain a cell app to make use of the vouchers, she mentioned.
Earlier than the launch of the primary tranche, her staff, together with the CDCs, ran eight consumer trials to make sure that the vouchers had been straightforward to make use of, she added.
“What we found was that fixed denominations are much easier to use compared to a wallet model and this also allows residents to be able to use their vouchers the same way, whether they’re using digital vouchers or paper vouchers,” she mentioned.
The staff was additionally conscious about ensuring that accepting the vouchers is an easy course of for the companies, Ms Lee mentioned.
“It’s very fast. If you have spent on your own vouchers or you’ve seen other people spend vouchers, it takes less than a second actually to scan the customers’ vouchers,” she mentioned.
THE JOURNEY TO ADOPTION
Whereas the scheme has the assist of the companies, it was no straightforward feat.
“It’s really a very, very massive exercise onboarding one by one,” Ms Low mentioned, including that the retailers and hawkers wanted persuasion.
The train required them to display to every hawker and service provider what the scheme is about, and instructing them find out how to set up and use the app, she mentioned.
The retailers and hawkers have turned out to be the strongest ambassadors of the scheme, telling their prospects in regards to the vouchers and inspiring them to make use of the choice fee methodology as a substitute of money, Ms Low mentioned
“They are actually our most persuasive ambassadors now. I’m really happy to see that and we think it has also gone some way to help to catalyse the further digitalisation of our hawkers as well as our heartland enterprises,” she mentioned.
Tech Discuss with Daniel Martin airs weekdays, 3pm on CNA938.