Not a single cow harmed: How Perfect Day aims to win over Singapore’s alternative dairy market read full article at

This appears to be an thrilling time for shoppers and producers of different dairy merchandise in Southeast Asia, notably Singapore. In response to data by Mordor Intelligence, that is influenced by the rising prevalence of lactose intolerance, which led to shoppers looking for a more healthy different.

In response to the report, plant-based drinks are “naturally lactose-free and are generally considered to be lower in cholesterol and fat than animal-derived milk.”

“Further, the market is witnessing penetration of local brands specialising in innovative product offering to serve the consumer need for dairy-free beverages,” the report writes.

At e27, now we have additionally witnessed the rise of native tech startups which are working within the sector, producing the alternatives to existing dairy products, notably cow’s milk.

The promise of success additionally attracts international startups to attempt their arms on this market, together with California-based Good Day, which has lately launched its animal-free milk Very Dairy.

Additionally Learn: Cell-based milk startup TurtleTree bags US$30M Series A to expand product portfolio

The milk is just not plant-based; it’s made from animal-free whey protein. The corporate describes it as “the same nature-identical protein found in traditional dairy, but without involving a single cow.”

“The microflora is given the genetic code for whey protein, fed plant sugar, then, through the process of fermentation (similar to making bread or beer), convert these ingredients into the animal-free whey protein, identical to what one finds in traditional milk,” the corporate explains.

This leads to a vegan-friendly milk product that’s lactose-, cholesterol- and hormone-free, low in sugar and saturated fats, and wealthy in protein and calcium.

In an interview with e27, Alex Brittain, SP of Worldwide at Good Day, explains that the corporate goals to create an impactful product by making it to be as shut as potential to the normal milk that buyers know and love. It additionally provides extra values similar to its well being and environmental advantages.

“It is what we are seeing universally in the markets where we are launching,” he explains. “That’s just like the primary driver of alternative, adopted by well being and sustainability in that order.

Eyeing Asia

Based in 2014 by bioengineers Ryan Pandya and Perumal Gandhi, Good Day works on the intersection of organic engineering, meals innovation, and shopper merchandise to create a greener tomorrow.

Additionally Learn: Why Sesamilk thinks plant-based milk is healthier than cow milk and has a bright future

In Singapore, the launch of its Very Dairy milk follows the launch of animal-free ice-cream model Coolhaus in July 2022. The ice cream product is developed utilizing the identical animal-free milk protein as Very Dairy.

The manufacturers can be found in varied grocery store chains in Singapore for S$4.95 for the milk’s one-litre bundle.

“Our international expansion has only just started, and it’s starting with Asia, [particularly] in Singapore and Hong Kong … I think we have been really, really pleased with the reception and the support that we’ve been getting from retailers, distribution partners, and manufacturing partners that we have identified in the region,” Brittain says.

“I think the alternative protein landscape is well-developed here … When we talk to consumers, they are open to trying new, different innovation.”

However this doesn’t imply that coming into the Singapore market is just not with out challenges. Within the context of ice cream manufacturers, Brittain names sturdy attachment to current main manufacturers as one thing that’s “deeply ingrained” out there.

“It is hard coming in as a fledgling player with new technology to break into people’s repertoires and habits. [But] one of the good things about [ice cream] is that, basically, it is a category where consumers are open to trying new innovation,” he says.

Following the launch of its ice cream and milk manufacturers in Singapore, Good Day goals to introduce its manufacturers to new markets earlier than increasing to different product classes.

Fundraising or getting ready your startup for fundraising? Construct your investor community, search from 400+ SEA traders on e27, and get related or get insights relating to fundraising. Try e27 Pro for free today.

Picture Credit score: Good Day

The publish Not a single cow harmed: How Perfect Day aims to win over Singapore’s alternative dairy market appeared first on e27.

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