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12 Best ‘TikTok Made Me Buy It’ Products In 2023 read full article at

Three years in the past there was solely a handful of people that actively used TikTok, not to mention knew what it was. However fast-forward to immediately and extra of us are spending time on the video sharing app than ever earlier than.

It’s obtained every part from viral dances, scandals (like #couchguy, IYKYK) and intel on the most effective cleansing and wonder hacks.

As a devoted TikTok researcher (aka, somebody who spends means an excessive amount of time scrolling on the app), I’ve compiled a listing of the most effective merchandise you should buy which have gone viral thus far this yr. One standout is the Stardrops Pink Stuff Paste (scroll beneath to see its wondrous powers).

Movies present it getting used to wash something from bogs, ovens, soiled pots and pans to even white sneakers, with TikTok customers calling it “awesome” and one going so far as to say: “The pink stuff literally saved my bathroom.”


Straining your pasta is a type of cooking duties that needs to be simple, however someway it at all times finally ends up being more durable than it must be.

Initially it may be difficult to place your colander within the sink when there’s soiled dishes from cooking, plus it usually means dodging sizzling splashes of boiling water and also you threat dropping a few of your treasured penne within the course of.

Enter the snap on pasta strainer, which does precisely what the title suggests — it snaps onto the facet of your saucepan, permitting you to simply drain your pasta instantly from the pot.

You may as well use it for different cumbersome cooking duties like draining canned items and washing contemporary fruit and veg.

Movies of the helpful helper have gotten hundreds of thousands of views, with folks describing it as “brilliant” and the “best kitchen gadget ever”.

“I own one and it’s really awesome,” commented one shopper. “So much easier to wash this than a whole colander.”

Kitchen Gizmo Snap N Strain Strainer, Amazon Australia, $13.89

Designed to clip onto spherical pots and bowls of all sizes this snap strainer is constructed from BPA-free silicone that’s microwave protected and warmth resistant as much as 230 C.

It has a 4.5 star score from over 10,000 Amazon buyer opinions, who say it “works brilliantly” to pressure pasta.

“Thank God for this thing. I was so tired of trying to strain pots and pans with the lids and wasting half of it down the sink!” one 5 star assessment reads.



A cult magnificence purchase for years, the Laneige Lip Sleeping Mask exploded on the video-sharing app final yr when the undisputed queen of TikTok Anna Paul shared the way it was the key to her good pout.

Shiny lips have been all the trend of late however many lip glosses can depart your pout feeling dried out or want frequent software to look good.

“I have a lip hack that I’ve been doing every single day. So instead of like a lip gloss I get a lip mask,” said Anna, holding up a bath of the Laneige Lip Sleeping Mask.

The TikTok star shared how she will get a beneficiant quantity and utilized by “dabbing it in … all the way to the edges”.

“That’s how you get really shiny lips without it being really weird and sticky,” Anna mentioned.

“Because you know a lot of lipgloss is really sticky and they dry weird whereas this, it doesn’t dry weird at all, your lips just get softer throughout the day because it’s a lip mask.”

Anna’s video has gotten over 10 million views plus numerous stitches and feedback from TikTok customers who say they too have now tried her tip out.

“I use it at night, never had dry lips ever since,” one individual revealed, whereas one other mentioned: “Oh my god, I’m so obsessed with this.”

“It’s so much better, I don’t use actual lipgloss anymore,” one TikTok person commented.

Laneige Lip Sleeping Mask 20g, Adore Beauty, $31

Whereas this product is dearer than your common lip balm or gloss, I can attest to this being well worth the price ticket. Whereas so many lip merchandise appear to go away my lips feeling dry if I don’t reapply them usually, these items is like magic for dry lips.

Like Anna suggests it may be used instead of lip gloss however my favorite means to make use of it’s because the title suggests. Apply a beneficiant layer earlier than sleep and get up with gloriously hydrated lips which can be completely primed in your favorite lipstick.

With components like antioxidant wealthy berry advanced and vitamin C in addition to coconut oil, shea butter and murumuru seed butter, this is likely one of the finest merchandise on the market for dry lips.



There’s nothing extra annoying than utilizing a public rest room and discovering the cleaning soap dispenser is empty.

Whereas there’s at all times hand sanitiser (and due to the pandemic, most of us carry it with us now), there’s no higher feeling than sudsing up below the water for a radical clear.

Enter: Paper travel soap aka a small plastic dispenser that matches simply into your pocked or bag that comprises sheets that dissolve into cleaning soap when positioned below water. It’s the right technique to assure you at all times have cleaning soap when out and about, plus lots of them are available in cute animal designs too.

One video of the soap by @diyhomie obtained greater than 900,00 views, with the person exhibiting the way it was good for each adults and children alike.

“Wow so cool,” one individual commented.

4 Boxes (200 Sheets) Paper Soap, Amazon Australia, $12.18

We had been drawn to those journey paper soaps due to their cute animal container designs.

“This product is great for when you’re out’n’about. Going to public toilets, you often find there’s no soap available so this is so handy. It’s also very compact so doubly happy,” says one 5 star assessment.



OK so to be clear, it is a development that entails completely no surgical procedure however devotees say provides you the last word hourglass form and “snatched” waist.

BBL stands for Brazilian Butt Carry, the favored however controversial surgical procedure that sees fats from different components of the physique injected into the butt.

The hashtag #bbljacket has over 140 million views on TikTok, with hundreds of thousands of movies sharing how a zip-up fitted activewear jacket (the preferred being the Lululemon Define Jacket) can provide you an “instant BBL”.

“I was like there’s no way this is going to work,” @curlsbydaviana mentioned in a single (of many) viral movies.

“But it did and I’m shook.”

Lululemon Define Jacket Nulu, Lululemon, $129

A bestseller, the Outline Jacket is designed to skim your physique to flatter you in all the suitable locations. Constructed from their buttery tender Nulu material, it’s additionally perfect for cool climate, with thumb holes and Lululemon’s signature Cuffins to maintain you feeling comfortable.

“Fits like a glove and moves with me,” says one shopper who wrote a 5 star assessment.

“Comfy yet defines all the right curves. True to size!” one other assessment reads.


STAX. Best Black Zip Jacket, STAX., $74.95

For these trying to get the “BBL jacket” take a look at a cheaper price tag this STAX. jacket is a good choice. A number of of my buddies personal this one from their Finest Black Assortment and I can attest it seems to be simply nearly as good in individual because it does in images. Constructed from their signature Nandex material the jacket has a excessive neck, cinched waist match and thumb loops.

“I love this jacket so much. It is so comfortable and flattering. It motivates me to get more active because I look so damn good!” reads one 5 star assessment.



Image it: You’re at a vital second of your favorite present once you keep in mind it’s important to bathe now or threat being late.

However you now not have to show off your present and threat spoilers (in addition to some severe FOMO) with a stunning new accent that’s taken TikTok by storm.

Enter the bathe telephone holder: It’s a cheap waterproof case that attaches to the wall of your bathe and means that you can get pleasure from your telephone whereas getting clear.

The most effective half is, the quilt is delicate sufficient to permit your telephone touchscreen to work, which means you may maintain scrolling TikToks to your coronary heart’s content material whilst you wash your hair.

Movies of the holder have gotten tens of hundreds of thousands of views and whereas some TikTok customers are positively divided over whether or not it’s mandatory it hasn’t damage its recognition.

“I need this ASAP,” one individual wrote, whereas one other commenter added: “LOL I’m never coming out of the bathroom.”

“Hell no, my husband would NEVER leave the shower,” one individual joked.

LC-dolida Shower Phone Holder, Amazon Australia, $23.99 (down from $33.99)

This bathe telephone holder is constructed from a double layer waterproof construction that gained’t fog up and has a 0.25mm touchable display screen. It’s versatile too, with 480 diploma rotation obtainable.

“It’s completely water proof and works exactly as you’d expect. I have it in the shower almost directly in the blast zone and it has never had a problem,” reads one 5 star assessment.

“Touch still works really easily when covered in water too. Wish I got one of these sooner to be honest.”


Mechabee Shower Phone Holder, Amazon Australia, $14.50

Designed to suit all present iPhone fashions and most androids, this holder has a simple to make use of push lid. In-built waterproof sound holds are designed to amplify telephone sound so that you gained’t wrestle to listen to your favorite tunes whereas showering.



So in case you haven’t heard, we’ve all been making use of blush mistaken. Probably not in fact, however TikTok has been chargeable for a brand new blush development that Gen Z is obsessive about.

Dubbed the “sunburn” look, it entails utilizing a cheek stain to use blush to the bridge of your nostril and tops of your cheekbones.

The most well-liked product to realize this look with is the Benefit Cosmetics Tint, a favorite of millennials that’s quick gaining traction on TikTok.

“It’s a gorgeous rosy liquid … so natural,” Tiktoker @nikkissecretxx shared in a single viral video.

One other TikToker @roryeliza mentioned it regarded like “beetroot juice in a bottle” however she was “obsessed” with the outcomes.

“It is literally stunning — it’s nice and dewy and glowy,” she added.

Benefit Cosmetics Bene Tint, THE ICONIC, $38

First created within the Seventies for an unique dancer’s nipples (sure, actually), it is a cult favorite for a cause. It dries shortly and is switch proof, lasting for hours. Having used it myself I can positively see what all of the fuss is about — it provides a beautiful rosy flush to your cheeks that appears tremendous pure and lasts all day. My solely recommendation could be to use a bit of product at first and slowly construct up as just a little goes a great distance. It additionally dries shortly, so you might want to work quick to mix it out.



We get it, Scrub Daddy is a really bizarre title for a sponge, however when you’ve seen all this humble cleansing software can do you’ll neglect all about its unusual moniker.

Scrub Daddy was invented by US Shark Tank contestant Aaron Krause and, in response to Forbes, is likely one of the most financially profitable merchandise to be launched off the present.

On TikTok the hashtag #scrubdaddy has gotten greater than 2.2 billion instances, with folks obsessive about how simply it removes meals and grease whereas cleansing.

“It’s honestly worth the price! Also it lasts a long time and it doesn’t get a bad smell like other sponges,” one TikTok person commented.

“I will never use anything else again,” one other mentioned. “They are my favourite.”

Scrub Daddy Flex Texture Cleaning Sponge, Amazon Australia, $5.95

What makes Scrub Daddy higher than all the remaining? Effectively, for starters its spherical form makes it simpler to carry and it’s constructed from a particular polymer that goes tender in sizzling water and stays arduous in chilly, making it good for all types of scrubbing.

It’s additionally odour resistant whereas its eye and mouth holes are good for cleansing small objects like cutlery.

“My partner and I are fans of the TV show Shark Tank, where we saw this product first pitched,” one 5 star assessment reads.

“We thought it was a great product and wanted to show our support, so we bought one.

Well, I absolutely love it. This is a staple in my kitchen toolkit.

“I love the eye holes, I hang the sponge from the kitchen tap through one of the holes. It seems more hygienic than a sponge and way easier to clean. I love being able to choose a harder or softer texture for cleaning different types of stains.

“I have used this on my expensive non-stick frying pans and it has not scratched them, much to my dismay.”


Scrub Daddy Dish Wand, Amazon Australia, $11.86


Sponge Caddy by Scrub Daddy Universal Holder for Sponges and Scrubbers, Amazon Australia, $6.95


Scrub Daddy Damp Duster, Amazon Australia, $3.95


Scrub Daddy Scour Daddy Scouring Pads 3-Pieces, Amazon Australia, $6.95


Scrub Daddy – Eraser Daddy 10x with Scrubbing Gems Dual-Sided Scrubber and Eraser, Amazon Australia, $6.95



Since Covid hit we’ve turn out to be all in regards to the sensible items — which is why this streamlined yet stylish belt bag from Lululemon has sparked a frenzy amongst buyers.

First going viral in 2021, the Everywhere Belt Bag continues to promote out, with individuals who buy it raving about how a lot it suits and goes seamlessly with outfits.

“It’s so cute and spacious,” mentioned TikTok person @valerieescobar who mentioned she was “wearing this 24/7”.

“My whole wallet and much more fits in it, go get it besties.”

“This has been sold out everywhere and I finally got one. The perfect everyday bag,” says @klaxtniel in one other viral TikTok considered greater than 290,000 instances.

“I’ve become obsessed with these bags,” one shopper commented on TikTok, whereas one other person @courtneyannsankey confirmed off her spectacular assortment.

The bag is available now at Lululemon in two colors: Sonic Yellow and Sonic Pink — however don’t hesitate to purchase in case you’re eager as they’re tipped to promote out as soon as once more.

Lululemon Everywhere Belt Bag, Lululemon, $59

Don’t be fooled by its minimalist exterior, this bag can maintain a stunning quantity. With a one litre capability, options embrace an inside pocket whereas the strap means it may be worn cross physique or across the waist as a bum bag.



You’ll be arduous pressed to go on TikTok and never see a earlier than and after transformation after utilizing The Pink Stuff — the hashtag #thepinkstuff has obtained a whopping 404 million views on the video sharing app.

Movies present it getting used to wash something from bogs, ovens, soiled pots and pans to even white sneakers.

“This stuff is awesome,” one individual commented.

“The pink stuff literally saved my bathroom,” one other mentioned.

“This s**t is like MAGIC, TikTok does it again,” one other shared.

Stardrops Pink Stuff Paste, Amazon Australia, $9

Billing itself as a “miracle cleaning paste”, this cream cleanser is light whereas working arduous to take away dust and stain construct up on something from glass, barbecues, sinks and extra.

“The reviews are legit, I have arthritis and have been struggling to clean my glass shower screen door for months and have been trying every product I can with little to no success,” one 5 star assessment reads.

“ONE PASS OVER WITH THIS AND IT WAS SPARKLING! Not only did it clean to the point of crystal clarity, I actually felt a little self conscious showering because I felt so exposed!!! I will be repurchasing this forever.”


The Pink Stuff Foam Cleaner, Amazon Australia, $6.50

This helpful spray model of The Pink Stuff may have your rest room and bathe glowing very quickly. 5 star opinions say it’s a “life changer” and “very simple and easy to use”.


The Pink Stuff Window Cleaner, 750ml, Amazon Australia, $6.95

This window cleaner comprises rose vinegar for a streak free glowing clear.



OK, so within the grand scheme of issues this could positively be labeled as a primary world drawback. With that caveat in place although, can we please acknowledge simply how annoying it’s to have water trickle down your arms whereas washing your face?

TikTok definitely seen and in early 2021, multiple users started sharing their “hack” of wearing bulky scrunchies on their wrists to catch water whereas washing their faces.

“Uhh this is genius,” one individual mentioned of the hack, whereas one other commented it was “so clever”.

Earlier than lengthy a number of corporations started promoting wrist washbasin scrunchies that are specifically designed for washing your face, with the merchandise quickly changing into an “Amazon must have”.

“So soft and dries so fast,” mentioned @kriziaoffical in a single video reviewing them. “No more icky wet arms.”

FROG SAC Spa Headband for Washing Face and Matching Wristbands, Amazon Australia, $8.32

Designed for teenagers (and grown-ups who respect this rainbow design), this pack features a fluffy excessive pile tie-dye materials headband and matching wrist bands.

“Game changed for the dreaded cleansing step!” says one 5 star assessment. “They are pretty fluffy and absorb a good amount of water. I typically make a big wet mess but not anymore not since I’ve had these babies.”

Whereas efficient at stopping water from dripping down your wrists some customers have complained the wristbands can really feel just a little tight in case you’re an grownup utilizing them.


Mifengda 12 Pieces Spa Facial Headband Women Soft Microfiber Spa Wrist Washband, Amazon Australia, $19.39

This pack of 12 is nice worth, containing 4 totally different colored headbands and matching wristbands constructed from microfibre.

“These are excellent! I hate when water flows down my arms when washing my hands, so these are wonderful for me,” one 5 star assessment reads.



At first look this viral video by @heartdefensor had many satisfied it was a faux however sure, you may actually purchase a levitating mild bulb lamp.

The TikTok person’s video has racked up greater than 27 million views and 23,000 feedback.

“How is this even possible?” one viewer requested, whereas one other mentioned: “I’m trying to figure out how this works.

While it looks like magic, the levitating light bulb lamp works by using a magnetic pull to hover and spin the light bulb, which is powered through the air via induction when on.

You can also buy a moon version that’s just as popular and gives off serious Harry Potter vibes.

Gominimo Magnetic Levitating LED Light Bulb Floating & Spinning Home Decor Desk Lamp, Amazon Australia, $109.99

This lamp uses an antiglare, non-flickering LED light to add a touch of magical ambience to your surrounds.

The base also doubles as a wireless charger for your phone making it a handy bedside table addition or gift.


VGAzer Levitating Moon Lamp With Wood Base, Amazon Australia, $139.99

This levitating moon lamp has a “real moon”, aka one which’s been copied from the actual deal utilizing astronomical knowledge and 3D printing expertise.

It has three mild colors: heat yellow, white and yellow.



Transfer over hyaluronic acid, there’s a brand new serum on the block that’s been making waves on TikTok. The Inkey Listing’s Polyglutamic Acid Serum prices simply $25 at Sephora Australia and is 4 instances extra hydrating than hyaluronic acid.

Customers on TikTok rave about simply how good it’s at hydrating pores and skin, nonetheless, its hottest use must be mixing it in with basis for a extra glowy pure look.

To make use of, merely add two pumps of Polyglutamic Acid to your basis and blend collectively earlier than apply to your face with a humid sponge.

TikTok person @skinfiltrator mentioned her basis “came out flawless” and “felt like butter” when she tried this hack.

The Inkey List Polyglutamic Acid Serum, Sephora Australia, $24

Appropriate for all pores and skin sorts and ages, Polyglutamic Acid Serum helps preserve your pores and skin’s pure moisture ranges whereas additionally brightening pores and skin and night out pores and skin tone.

“I absolutely love this serum!! I cannot talk enough good things about it,” one 5 star assessment on Sephora’s web site reads. “I have combo and very sensitive skin and never broke out from it.”


Need to curl your hair however hate warmth styling? Discover out in regards to the viral TikTok heatless hair curling hack that Abbie Chatfield is a fan of. We’ve additionally combed via hundreds of opinions to seek out out which espresso machines get probably the most factors for producing the most effective tasting cup here.

Be sure to head to the Coupons page for reductions in your favorite manufacturers like THE ICONIC and Sephora.

Lastly signal as much as our free Best Of shopping newsletter to remain updated on all the newest merchandise and gross sales information.

Hannah Paine

Hannah PaineEcommerce Author

Hannah Paine is a senior Ecommerce Author for Finest Of. An skilled way of life journalist, she joined the group in 2018. She has written for a few of Australia’s greatest titles and lined every part from magnificence, trend to well being – you title it, she’s written it. Hannah is captivated with discovering the suitable product on the proper value and believes good skincare and garments need not price the earth.

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