Prosenjit Chatterjee, whose movie Kaberi Antardhan directed by Kaushik Ganguly just isn’t getting sufficient reveals and fascinating present timings regardless of being proven lots of love from the viewers, mentioned, “If a big-budget Bollywood film releases, will the theatres and multiplexes in Bengal stop running Bengali films despite them doing good at the box office? Are the single screen owners and multiplexes refusing to screen the film just to run a Hindi film? They are saying it is a policy. I want to know who is making these policies. Will my colleagues in Mumbai be happy to know that to run their films, Bengali films here are denied the number of shows and timings they deserve? No! This is nothing but a roadblock to our survival.”
Govt should create a movie coverage with consultants: Kaushik GangulySharing his ideas, the actor-filmmaker mentioned, “Any such mandate should not be acceptable. Theatres in Bengal cannot refuse to screen Bengali films for this mandate. The government needs to interfere and create a concrete film policy after discussing it with film experts. Maharashtra, Tamil Nadu, and other north Indian states have already figured out a policy. We should consult them and strike a proper balance as exhibitors too need to do their business.”
We have to generate good content material for exhibitors to really feel assured: Dev
Dev feels Tollywood must generate extra significant content material. “Amra ki bhalo chobi banachi? Not really. First, we need to generate good content so that exhibitors feel confident about it, as they are here to do business. Second, stakeholders from the industry need to unite and come on the same platform where we can fight such issues unitedly. Otherwise, these issues will persist. There has to be a balance between Hindi and Bengali film timings,” mentioned Dev, who’s blissful that his movie Projapoti helped a single-screen theatre, which was shut down, reopen.
The ‘no show sharing’ perspective just isn’t proper: Avijit Sen
Projapoti director Avijit Sen shared that regardless of doing superb enterprise, the movie just isn’t getting an enough variety of reveals. “That is so unfair. I’m not saying that Hindi films doing good business should not be screened, but the ‘no show sharing’ attitude is not right. There should be a balance. We need a policy that ensures all films
get proper shows. Let the audience decide what they want to watch,” he added.
Some single screens help Bengali movies
A couple of single display screen house owners have determined to run solely Bengali movies and to not display screen the SRK starrer. Navin Choukhani, proprietor of a single display screen on Prince Anwar Shah Highway, mentioned, “Projapoti is doing so well that it’d have been unfair not to continue screening it. And the SRK film distributor wanted all the shows. We felt that’s unfair and so we decided to screen Projapoti.” Joydeep Mukherjee, proprietor of a single display screen in Hatibagan, mentioned, “When Projapoti, Dilkush and Kaberi Antardhan are bringing in good revenues, why won’t I screen them? I am not against Hindi films, but Bengali films are my priority and they are doing good business. We don’t get so many Hindi or other language movies to run throughout the year. So, we depend on Bengali movies. When the time comes to stand by Bengali movies, should we run away?”
It’s all in regards to the numbers: Theatre house owners & exhibitors
‘We need to recover from the pandemic blow’
“We are still recovering from the losses made in the pandemic. We need business and the SRK film is doing great. I agree Projapoti had the merit to pull crowds, but unfortunately, we have to follow the best business strategy as at the end of the day we need to survive too.”
– Arijit Dutta, proprietor of a single-screen theatre in Deshapriya Park
‘Theatre owners can decide which film to run or not’
“Theatres will only run films that are likely to do good business, irrespective of the language. At the end of the day, we have to run our institutions. Projapoti is doing well and has got a good number of shows. Why will we screen a film which is not doing good business at a time when a Hindi film is giving us houseful shows? Is there any logic? A theatre owner has the right to decide which film to run or not based on the film’s merit.”
– Satadeep Saha, exhibitor
‘Content material of all genres and languages are important’
“The programming of shows in our cinema halls is done on the basis of current audience preferences, demand and the popularity of content, so that maximum number of guests get to enjoy the content which is enjoying the maximum popularity. We have always assigned immense significance to content of all genres and languages.”
– Amitava Guha Thakurta, regional director of a multiplex
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