Union Tourism Minister G Kishan Reddy on Tuesday launched the Go to India Yr 2023 marketing campaign to encourage inbound journey to the nation which is at present chairing the G20.
The minister additionally launched a brand of the marketing campaign that attracts inspiration from visible illustration of ‘namaste’. The brand represents a “microcosm of the numerous tales India holds” — from heritage to gastronomy to our art and our rich wildlife, and its imbibes the country’s philosophy of ‘Atithi Devo Bhava’.
In the logo, elements of India’s heritage, its monuments have been depicted, as also modern achievements of India in space and other sectors. It also features the iconic Statue of Unity.
The Tourism Ministry said G20 presidency presets a fantastic opportunity to highlight the country’s tourism offerings. The Visit India Year 2023 campaign is an initiative of the Tourism Ministry.
From showcasing Incredible India visiting delegates to positioning the country as a major travel destination during its year-long presidency, G20 will be the Union Tourism Ministry’s focus area in 2023.
India assumed the presidency of the influential bloc on December 1, setting the tone for the ministry’s calendar this year.
More than 200 meetings will be held across 55 locations, culminating with the annual G20 summit on September 9-10.
The Tourism Ministry is geared up to put its best foot forward and showcase to the guests from different countries the cultural heritage and culinary delights of India.
This year is very crucial for India as it chairs G20, and over 200 meetings will take place at 55 locations, and “over one lakh foreign delegates will visit India this year”, Reddy stated after launching the Tourism Ministry’s marketing campaign and its brand.
“Our endeavour shall be to showcase our locations, monuments, tradition, festivals to the visiting delegates. Numerous occasions shall be held throughout India from tourism standpoint. Every overseas delegate ought to return as a cultural ambassador of India, this type of surroundings be created, is the imaginative and prescient of our PM,” he said.
Harnessing the momentum created by the “recovery of the global industry”, preferential sentiment from world travellers for exploring India, and constructing upon the success in rising tourism in India over time, the ministry is on a “mission to unlock the untapped potential of tourism in India”, making the country a 365-day destination, the ministry said in a statement.
“Encouraging the inbound travel and particularly in the backdrop of India’s G20 presidency, as well as grand celebrations of India@75 — Azadi ka Amrit Mahotsav, the Ministry of Tourism is celebrating this year as ‘Visit India Year 2023’. The focus is on inbound travel to India, to highlight varied tourism offerings of our country and showcase them to the global tourists,” it stated.
The priorities embody highlighting the distinctive tourism choices of each state by leveraging nation’s richness in tradition, heritage, spirituality, pure magnificence and specializing in selling numerous classes of tourism like sustainable tourism, rural tourism, medical tourism, MICE (Conferences, Incentives, Convention and Exhibitions) and others.
The ministry stated it’s geared as much as make “nice strides” in improving both the infrastructure and other framework conditions impacting the growth of tourism within the year.
To achieve synergies in the ministry’s efforts and requirements of the tourism sector, the Tourism Ministry is working with all the relevant ministries and government agencies, partners, travel and trade industry, state governments and tourism boards, and key stakeholders which have influence and impact on tourism, the statement said.
The ministry plans to unlock this campaign, by starting at home – inspiring citizens into being India’s ambassadors, as well as through citizen advocacy campaigns across the year in the backdrop of the G20 presidency, leveraging the engagements across the cities hosting G20 meetings, it said.
The Incredible India brand will continue to be “leveraged, embellished, and polished” to match the renewed expectations of travellers world wide, officers stated.
The plans for the model to be supported by a best-in-class digital ecosystem are already in motion together with a reimagined web site that can unbox soul-stirring tales throughout varied journey expertise classes that present the various hues of India, chatting with all senses with immersive tech-innovations to supply personalised expertise for travellers the world over, it stated.
Getting onboard partnerships and collaborations that grow to be the voices of Unimaginable India – world influencers, opinion shapers, trade leaders, consultants on tradition and historical past and many others. all with a particular deal with rural tourism and sustainable tourism with a highlight on a contemporary, progressive India and reactivates the MICE phase to a business-ready India, the ministry stated.
Within the brand, the ‘namaste’ kind is “a vibrant medley of the colourful experiences, illustrious heritage, wealthy tradition, luxurious delicacies, enchanting wildlife, intricate artforms and much more that India stands for. Each icon proven within the brand represents India, in its personal distinctive method”, the ministry said.
The ministry said it is excited to kick-start this “global campaign” to result in immense optimistic influence within the tourism sector and enchantment all associated industries, companies, and authorities to leverage the momentum to showcase their strengths and “assist exhibit a spectacle for the world to witness the incredibleness of India”.
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