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Islamic fintech startup Wahed has opened its first bodily department on Baker Road in London. The shiny retail location is designed to appear to be an Apple retailer.


An investing platform backed by the likes of oil big Saudi Aramco and French soccer participant Paul Pogba is launching a novel proposition within the U.Ok.: a bodily department and financial institution accounts backed by gold.

New York-based Wahed, which describes itself as a “halal investing platform,” has opened a department within the U.Ok. in a bid to focus on the nation’s 3.9 million Muslims with a sharia-compliant funding administration and recommendation service.

The shiny retail location has the same design to an Apple retailer, with digital shows inside and a vivid signal displaying its emblem outdoors. It’s positioned on Baker Road in central London, simply reverse a department of U.Ok. banking big HSBC.

Khabib Nurmagomedov, the Russian former skilled combined martial artist, is a promoter of the agency and will likely be amongst these attending the department opening Tuesday.

Wahed can also be debuting a debit card that lets customers deposit funds with an exchange-traded commodity that tracks the worth of gold, that means they’ll successfully pay for on a regular basis items by way of gold.

Buyers will be capable to redeem the gold of their accounts for bodily bars. Junaid Wahedna, CEO and Co-founder of Wahed, stated it is a means for Muslim — in addition to non-Muslim — shoppers to beat foreign money fluctuations and the rising value of residing.

“[Muslims are] an underserved community as a whole,” Wahedna stated in an interview with CNBC, referring to the market alternative for digital Islamic finance. “It’s a minority community, there’s a lack of financial literacy.”

Banking startups equivalent to Monzo and Revolut have flourished within the U.Ok. with out bodily financial institution branches, providing smartphone apps that assist customers handle all their funds. However Wahedna cautioned that this dangers forsaking Muslim shoppers.

“In the United Kingdom, [the Muslim community is] actually one of the lowest socio-economic segments of the country,” Wahed’s boss stated, with “low incomes or financial literacy.”

“They have trust issues,” he added. “And so they want to see a physical presence before they trust you with money.”

Wahed’s service goals to assist shoppers adhere to the Islamic religion’s strict doctrines on monetary providers: sharia regulation forbids its followers from charging or incomes curiosity on loans, or investing in companies that make most of their cash from the sale of issues equivalent to alcohol and playing.

Wahed prohibits investments in corporations that earn money from lending, playing, alcohol and tobacco. An account with Wahed additionally would not provide curiosity on financial savings, nor does it tout wild returns on dangerous crypto tokens. As an alternative, the worth of customers’ deposits tracks the worth of gold, with the dear metallic fluctuating in value relying on provide and demand.

“I think it really fits with the Muslim community and what their needs are,” Wahedna stated. “Because otherwise, what happens is the Muslim community, because they’re underserved, they keep their money in cash under their mattress, or in something that’s very unsafe, and they lose their money every few years because there’s a scam in the community or someone takes advantage of them. And that poverty cycle just continues.”

CEO slams lending-focused fintechs

Junaid slammed the state of recent fintech corporations, suggesting that the trade is simply too centered on client lending with the rise of Klarna and different hyped “buy now, pay later” providers.

“All of their business plans are built around lending revenue, right? Even digital banks, it’s like, okay, I’ll start off being a new bank, but then eventually, I’m gonna get a banking license,” stated Wahedna.

Wahed is debuting a debit card linked to a gold-backed spending account. The startup is backed by French soccer star Paul Pogba.


He stated Wahed is targeted on making a living by charging wealth administration charges, which cost customers a proportion of their total asset holdings. The startup, which was based in 2017, stays lossmaking, however has hit working breakeven in Malaysia and the U.S., he added. 

“I feel that fintech, like most of the finance industry, is very heavily geared towards lending,” Wahedna stated. “In fact, I would say, it’s making the cost of living crisis, a debt crisis, worse with a lot of the products.”

“If you look at the buy, now pay later companies, people are struggling — that’s the worst type of innovation, you’re making it easier to get people into debt,” he added.

Wahedna careworn that the corporate isn’t just for Muslims and goals to serve followers of different Abrahamic faiths as properly, together with Judaism and Christianity.

Employees at its London department will assist prospects open accounts, make investments and provides steerage on wills and property planning.

The agency is concentrating on high-net-worth people in addition to much less well-off shoppers, Wahedna stated.

Wahed has raised $75 million of complete funding up to now from traders together with Saudi Aramco Entrepreneurship Capital, the enterprise capital arm of Saudi state-backed oil agency Saudi Aramco, in addition to French footballer Paul Pogba, who’s a training Muslim.

Islamic finance has achieved vital development over the previous decade and is predicted to succeed in $4.9 trillion in worth by 2025, in keeping with Refinitiv’s Islamic Finance Improvement Indicator. A lot of different fintech gamers are searching for to faucet into the halal cash house, together with Zoya and Niyah.


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