An Industry First. The Nedbank IMC Now With The Effie Awards read full article at

With the collaboration between the Nedbank IMC and the Effie Awards, 15 September will probably be a day full of ground-breaking insights and the honouring of efficient communications work. Get the insights on the Nedbank IMC. See how winners apply them on the Effies.

The Effie Awards South Africa – the world’s preeminent advertising and marketing effectiveness award, and the Nedbank IMC Conference – Africa’s main advertising and marketing convention, will companion in 2023 for the advantage of the advertising and marketing business at giant. The merging of the 2 business occasions signifies that on Friday 15 September 2023, the Nedbank IMC Convention will function the Effie South Africa summit with the awards ceremony held within the night following the conclusion of the convention

Attendees will expertise one hard-hitting day of 15-minute related insights into advertising and marketing and promoting, adopted by the showcasing and recognition of the simplest campaigns of 2023. 

The theme for each occasions this 12 months is Advertising and marketing. UpClose&Private, permitting for delegates and attendees to get up-close perception of business traits with out the waffle and gross sales pitches. The theme permits the seamless incorporation of a various vary of related matters. 

With the collaboration of two heavyweight business summits, the mixed focus is to considerably lengthen attain into Africa, with a longer-term imaginative and prescient for the occasion to be greater and extra inclusive, probably incorporating different business awards and actions.

Extra concerning the Nedbank IMC – Advertising and marketing is Enterprise© 

Dale Hefer – CEO Built-in Advertising and marketing Council, says: “the Nedbank IMC is geared to bring insight to all disciplines within the marketing and advertising industry. More CMO’s, Senior Marketers and Agency Leaders attend this conference than any other in Africa. By joining forces with Effies, the result will be a bigger chance to better deliver a conference and awards ceremony that upskills, celebrates and showcases the most effective marketing possible. It is also about the next generation of talent – we have provided 8 bursaries and made a quarter of a million rand in attendance value available to students. I am excited about the partnership with the ACA/Effies as we constantly strive to promote insights for effective marketing. Having the Effies Awards after the conference means that delegates can get the insights at the Nedbank IMC and see how winners apply them effectively at the Effies.”

Khensani Nobanda – Nedbank Group Government: Advertising and marketing and Company Affairs says: “As the lead sponsor for the Nedbank IMC and a sponsor of the Effie Awards South Africa, Nedbank is proud to support the communications industry and highlight the immense value of marketing. The partnership between the Nedbank IMC and Effie South Africa will bring marketers and agencies closer together, showcasing the importance of effectiveness and presenting innovative marketing insight on a platform that will serve to enhance and positively grow the industry in South Africa and beyond” 

About Effies – Awarding Concepts That Work®

The Effie is the world’s most wanted and recognised advertising and marketing effectiveness award. Now in its third 12 months on African soil, the worldwide Effie programme celebrates the simplest advertising and marketing communications campaigns of the previous 12 months. Recognized by advertisers and businesses because the pre-eminent award within the business worldwide, the awards honour probably the most vital achievement in promoting and advertising and marketing communications that contribute to a model’s success: effectiveness.

Moreover, Effies helps the business’s future leaders by contributing to the upliftment of youth by way of the awarding of bursaries with a complete of 15 bursaries awarded within the first two years of the programme in South Africa. 

Karabo  Songo, ACA Chair, says: “Effie’s is about leading, inspiring and championing the practice and practitioners of marketing effectiveness. It is exciting to bring together Nedbank IMC and Effies – two premier programmes. There is complete alignment between the two as both champion the business case for marketing, and for marketing to claim its rightful seat at the table.  Collaboration is key for business success, and ultimately within the broader marketing and communications awards and industry events space too. We know that collaboration between agency and client leads to great success, and we anticipate the same with this new partnership. We are excited to see how the insights gleamed from the conference will play out in the work that delivers successfully on business objectives.” 

Be a part of the dialog – #MarketingUpClose | #EffieAwardsSA | #NedbankIMC2023  

For extra data on audio system, ticket purchases and entry particulars, go to the Effie Awards South Africa web site at or The Built-in Advertising and marketing Council Convention at

#africannews #african_news

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