Artist identify: Amber Vittoria
Location: Los Angeles
Date minted first NFT: March 1, 2021
Which blockchains? Ethereum, Tezos
Bio:
Earlier than she even turned 30, Amber Vittoria had made a major splash within the conventional artwork world with gigs with Gucci, Google, Adidas, Victoria’s Secret, Apple, L’Oréal Paris, Meta, Snapchat, VaynerMedia and The New York Instances,
Hailing from New York Metropolis however now residing in Los Angeles, Vittoria studied graphic design at Boston College’s School of Advantageous Arts.
“I think I always knew I wanted to be a fine artist and work for myself at one point but knew that graphic design would help me get there,” she says.
Vittoria can also be the writer of a current e-book about poetry, portray and womanhood referred to as These Are My Large Woman Pants, and her varied inventive skills noticed her cited on Forbes 30 Beneath 30 — Artwork & Model in 2020.
She solely minted her first NFT on March 1, 2021, after studying about them via her husband and a few of his pals. “I remember thinking this is so difficult to mint. It’s $500!” she says.
With a number of collections now on Ethereum and a collaboration on Tezos, Vittoria helps lay the trail for conventional artists transitioning into NFT land. Vittoria has collaborated on NFT collections, together with The A whole lot, World of Ladies and Some Place, in addition to a current collaboration with notable NFT podcast host, Carly Reilly by way of the undertaking “Overpriced Gin.” She was additionally appointed MoonPay’s inaugural artist in residence, a program supporting rising feminine, non-binary and underrepresented artists within the NFT house. Her work has notched up 1,350 ETH in secondary gross sales on OpenSea alone, though Vittoria’s royalty is just 10% of that.
She says the standard artwork world has been hesitant to totally embrace NFTs.
“Folks that are hesitant about NFTs, I think, are just so used to the status quo on how art lives within our world and within our society, and change sometimes can be scary. But I think, in this case, the transparency that the blockchain adds to the world of art, I think, is a good thing long term.”
Notable gross sales:
From left: “Understanding Our Dreams” offered for 30 ETH ($40,857 on the time) on Oct. 4, 2022.
“The End Of The Beginning” offered for 10 ETH ($39,397) on Sept. 3, 2021.
“Why Yes I’m A Gemini” offered for five ETH ($16,126) to the well-known NFT collector Pranksy on Aug. 29, 2021.
Influences:
She cites the up to date British painter Jenny Saville and painter George Apartment as main influences — “they both do figurative work, but the way that they apply paint to the canvas is something that’s really interesting to me.” She can also be a fan of artist Georgia O’Keeffe, recognized for her work of New York skyscrapers and enlarged flowers.
Within the NFT world, she loves Claire Silver. “Her work is all with AI. I’ve been experimenting with AI myself, and it’s really fun. I have a little collection in a folder on my computer,” she says.
“In relation to some artists that have gone down the route of the larger profile picture collections with their artwork, I really like Sarah Baumann, who is the artist for ‘Women and Weapons.’ As well as Maliha Abidi, the artist for ‘Women Rise.’ Both have incredible styles, and I just really love how they bring representation to the space for women as a whole.”
Private model:
Vittoria says her work has developed over time, beginning off with figurative work. “The reason why I was drawn to drawing the female figure is because I really struggled to see myself in advertising and in fine art,” she says. “I wanted to make visual work that I could see myself in.”
However over time, her work grew extra summary, because the “topics I wanted to address within my work felt like they lived better outside of the human form.” Her work is now “full abstraction,” she says.
“The reason why I’ve leaned into keeping my work bold, colorful and abstract is because it allows people to see elements of themselves within that piece. I also usually pair a lot of these abstract works with poetry. Not everybody looks at abstract work all the time. Sometimes, it can be a little bit intimidating, so I always like to give people a jumping-off point with a poem that’s tethered to a painting.”
Her course of:
“For client work, I usually start with a brief, but with personal work, which can be painted or digital, it starts with an idea jotted in a sketchbook,” she says.
“Depending on whether I’m painting traditionally or creating digitally, the process is a little different. With minting to the blockchain, I personally love using Manifold. It’s free for artists, and it’s very easy to use.”
“You can teach yourself how to create a contract, fill in the contract, and how to mint to the contract.”
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Which artist ought to we be taking note of?
“Terrell Jones. There’s something about his work that I resonate with. I feel like he’ll definitely be a name that gets floated around.”
How do you see the NFT house evolving?
Vittoria hopes collectors within the house study just a little extra persistence and begin focusing extra on the artwork and fewer on the short-term monetary video games.
“It’s interesting because NFTs can represent so many different things. Some are digital collectibles that people want to speculate on and flip in the short term,” she says. “As time goes on, there will be other types of subcategories for NFTs, whether it’s artwork like mine, rewards, redemptions or authenticity-type cards. I think, right now because it’s so new, it’s all kind of blended together.”
“There are folks that are collecting art for the very first time, which is so exciting, but they come from a background of speculation and flipping physical or digital objects.”
“Not financial advice, but if you increase your knowledge base and understand that in many instances, investing in art historically takes a long time to come to financial fruition, and it may not always do that. Patience is something that we can all have a little bit more of in this space.”
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