Dubai acquired 14.36 million international in a single day guests in 2022, rising 97 per cent YoY from the 7.28 million vacationer arrivals in 2021, based on the most recent knowledge revealed by the town’s Division of Economy and Tourism (DET).
That is an distinctive progress in visitation permits metropolis to surpass world and regional tourism restoration ranges.
Vacationer journey to Dubai in 2022 reached 86 per cent of pre-Covid pandemic ranges, exceeding world restoration ranges of 63 per cent and Center East restoration ranges of 83 per cent.
Dubai additionally witnessed one of many world’s highest common resort occupancy charges of 73 per cent in 2022
The expansion, which enabled the emirate to surpass world and regional tourism restoration ranges, contributes to the objective of the Dubai Financial Agenda D33 launched by Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to consolidate Dubai’s standing as one of many world’s prime three cities for journey and enterprise.
By closing in on its pre-pandemic visitation of 16.73 million in 2019, Dubai’s 2022 tourism efficiency additional validated its rating because the No.1 world vacation spot within the Tripadvisor Travellers’ Selection Awards 2023 for the second successive 12 months, solely the second metropolis in historical past to realize the feat.
The newest knowledge from the UN World Tourism Organisation (UNWTO) reveals that world vacationer journey in 2022 was 37 per cent decrease than 2019.
The Center East noticed the strongest relative enhance, with arrivals climbing to 83 per cent of pre-Covid numbers. Dubai exceeded each world and regional barometers of restoration with guests to the town in 2022 reaching 86 per cent of pre-pandemic ranges.
The sturdy efficiency in 2022 featured some noteworthy spikes in Dubai’s conventional key markets and robust progress throughout rising markets. Dubai remained a first-choice secure journey vacation spot for guests from the town’s stronghold markets.
From a regional perspective, Western Europe and GCC areas every accounted for a 21 per cent share of arrivals.
The GCC area specifically noticed an exponential enhance of their share of arrivals from 13 per cent in 2021 to 21 per cent final 12 months. South Asia contributed 17 per cent of whole volumes whereas the MENA area contributed 12 per cent, additional reinforcing Dubai’s continued enchantment to travellers from proximity markets.
The Americas accounted for 7 per cent of arrivals whereas the North Asia and South East Asia area and Africa every contributed 5 per cent and Australasia accounted for two per cent.
Dubai’s resort sector, which continues to be integral to the Emirate’s vacation spot promise and the general progress of the tourism business, continued to carry out strongly throughout all hospitality metrics.
Common occupancy for the resort sector in 2022 stood at 73 per cent, one of many highest on the earth, rising from 67 per cent in 2021. The determine is simply wanting the 75 per cent occupancy within the pre-pandemic interval of 2019. The excessive occupancy is especially noteworthy because it was achieved regardless of a 16 per cent enhance in room provide in 2022 in comparison with 2019.
Dubai’s resort stock on the finish of December 2022 comprised of 146,496 rooms at 804 resort institutions, in comparison with 126,120 rooms obtainable on the finish of December 2019 throughout 741 institutions. The entire variety of lodges in 2022 marked a 6 per cent progress over 2021, with 755 resort institutions providing 137,950 rooms, figures that spotlight the continued sturdy investor confidence in Dubai’s tourism sector.
The resort sector outperformed pre-pandemic ranges throughout all different key measurements — Occupied Room Nights, Common Day by day Charge (ADR) and Income Per Out there Room (RevPAR).
Occupied room nights reached a file excessive of 37.43 million room nights in 2022, registering a 19 per cent enhance vs. 2021 (31.47 million) and a 17 per cent enhance over the pre-pandemic interval of 2019, which yielded 32.11 million occupied room nights.
The ADR of AED536 in 2022 surpassed the ADRs for each 2021 (AED451) and 2019 (AED415), with 19 per cent and 29 per cent will increase respectively. The resort sector’s strong efficiency can be evident in its RevPAR progress — a rise of 30 per cent in comparison with 2021 (AED391 v AED301) and a rise of 25 per cent over the pre-pandemic interval of 2019 (RevPAR of AED312).
Crown Prince of Dubai and Chairman of The Government Council of Dubai, Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum mentioned: “Dubai’s ability to rapidly accelerate tourism growth, which has marked it out as a clear frontrunner in the international industry, demonstrates the far-reaching vision of Sheikh Mohammed bin Rashid Al Maktoum to transform the Emirate into an important global player in shaping the future of vital sectors. The remarkable rise in international visitation in 2022 supports the ambitious goal of the Dubai Economic Agenda D33 to double the size of the emirate’s economy by 2033. The tourism and travel sector contributes significantly to the leadership’s aim of making the emirate a model for excellence in the global economy.”
Innovation and technique lead the expansion and restoration: One of many driving elements behind Dubai’s success in 2022 could be attributed to fascinating world campaigns carried out in collaboration with regional and worldwide celebrities, opinion leaders, influencers and group personalities that highlighted the town’s distinctive enchantment and dropped at life the myriad experiences it presents.
One such marketing campaign is Dubai Presents, which takes a novel method to world vacation spot advertising, utilizing a extremely stylised film method to create partaking content material. Shot in opposition to the backdrop of among the metropolis’s most iconic landmarks and distinctive hidden areas, these brief movies characteristic Hollywood stars like Jessica Alba and Zac Efron. The ‘The place the World Celebrates’ world marketing campaign that coincided with the FIFA World Cup in Qatar featured French soccer star Karim Benzema.
One of many greatest success tales of the area in 2022, Expo 2020 Dubai, made a large contribution to the tourism business’s excellent efficiency. The six-month lengthy occasion, which attracted over 24 million visits, as soon as once more proved Dubai’s capability to host mega world occasions and bolstered its place as a world occasions vacation spot.
Along with Expo 2020, Dubai continued to host world enterprise and leisure occasions throughout 2022 together with Gulfood, the World Authorities Summit, Binance Blockchain Week, Gitex International Dubai, the Worldwide Boat Present and the Arabian Journey Market. Yearly, as a part of its Retail Calendar, the Dubai organises main festivals and occasions together with the long-lasting internationally famend Dubai Buying Competition, Dubai Meals Competition, Dubai Summer season Surprises and Dubai Health Problem.
In 2022, DFRE additionally launched the inaugural Dubai Esports Competition, the biggest worldwide esports match to be held within the area.
A number one sports activities tourism vacation spot, Dubai additionally hosts an in depth line-up of annual world sports activities tournaments and occasions, attracting sporting icons, gamers and followers from all over the world. In 2022 the town’s worldwide sporting calendar included the Dubai World Cup horse race, the Dubai Responsibility Free Tennis Championship, Emirates Airline Dubai Rugby 7s, the Dubai Desert Basic golf match and the DP World Tour championship, to call a number of. Dubai pulled out all stops to allow residents and visiting followers to benefit from the FIFA World Cup 2022 at buzzing hotspots within the metropolis. Cruise and yacht tourism performed an important function in attracting worldwide vacationers and strengthening Dubai’s place as a world journey hub in 2022.
Additionally final 12 months, quite a lot of new sights and initiatives have been launched as a part of the ever-evolving vacation spot proposition, which included the disclosing of the Museum of the Future, Dubai’s new iconic landmark that gives a gateway to a future world.
With the implementation of the Dubai 2040 City Grasp Plan, which goals to develop the Emirate’s tourism providing by over 100 per cent, the town is on monitor to realize its imaginative and prescient of turning into the town of the long run.
Furthermore, Dubai will launch new initiatives aligned with the UAE 2031 Tourism Technique, which seeks to draw 40 million company by 2031 and enhance the tourism sector’s contribution to the Emirate’s GDP to AED450 billion.
Dubai additionally continues to unveil sturdy regulatory initiatives to advertise the accelerated progress of the tourism sector together with hassle-free entry procedures for enterprise and leisure travellers that streamline entry to the Emirate by establishing long-term engagement with the town. These embrace the 60-day vacationer visa obtainable from September 2022, and the 5-12 months Multi-Entry Visa for workers of multinational firms, along with the Golden Visa, Digital Working and Retire in Dubai programmes.
–IANS
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(Solely the headline and movie of this report could have been reworked by the Enterprise Commonplace employees; the remainder of the content material is auto-generated from a syndicated feed.)
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